USP or unique selling point is vital for my life. I need to be convinced of what I'm doing, not just do the ordinary thing to survive. I'm never happy to run faster to remain at the same point, I need to move ahead too. Its just not in me to be happy that whatever I'm doing since the past one year, I've become exceedingly well at that and there's nothing new. Like Chetan Bhagat says in his book "One night @ Call Centre", the four important things for success are: intelligence, imagination, self confidence and FAILURE. I'm OK with the last ingredient, but not a great fan of it. I've been doing what I'm doing for long and have always managed to find a way out. But then suddenly I realize that all my colleagues have moved ahead and now speak a language that I cannot understand. And all of a sudden, what I'm doing is what anyone else with average intelligence can do and I do not have a USP - nothing unique to convince myself that I'm contributing to my work. Suddenly became a person who serves "chai/koffee" in a big productive environment, who cannot even understand what the "bosses" are talking even though get full exposure to their conversation. So, I'm complete with all ingredients for breakdown - no intelligence, absolutely no imagination, low on self-confidence and no failure since there is nothing new to try; all ready to roll downhill!! Seems I need some 'military' talk rather nice talking or maybe I just need to have a fight with my dad which will help me 'clean my head'. Or maybe I just need a call from God!!